What is the process called of customers changing their buying preferences because they find better and/or cheaper products and services elsewhere?

A. churn

B. vulnerability analysis

C. win-back program

D. fickle

What is used to track all of the properties of each data element in a database?

A. data manipulation language

B. data definition language

C. structured query language

D. java programming language

E. data dictionary

When a company undertakes a win-back strategy without considering the profitability of customer accounts, it is neglecting which of the following key elements?

A. Loyalty

B. Scoring

C. Segmentation

D. Prospecting

A company is formally adhering to the principles of the UN Global Compact. After a review of their supply chain, they have found that a key supplier is in violation of the compact. The best action for the company to do first is:

A. do nothing. The company is not responsible for compliance of suppliers.

B. replace the supplier as soon as possible with a compliant supplier.

C. notify the supplier of non-compliance.

D. require the supplier to become compliant.

Of the following common supply chain management trade-offs, which most appropriately addresses decisions concerning aggregating materials movement?

A. Lot-Size and Inventory

B. Inventory and Transportation Cost

C. Lead-Time and Transportation Cost

D. Product Variety and Inventory

E. Cost and Customer Service

All of the following are used to calculate the cost of goods sold EXCEPT:

A. direct material

B. direct labor

C. contribution margin

D. overhead

All of the following are common reasons to alter a supply chain strategy EXCEPT:

A. change in the market

B. change in the business direction

C. anticipated change in the market

D. change in 3PL

All of the following flow through the reverse supply chain EXCEPT:

A. remanufactured goods

B. obsolete goods

C. information flows

D. cash or credits

E. components for replacement or repair

Which of the following arguments are made against traditional accounting methods for logistics expenses to an organization?

A. They are more difficult to accumulate

B. They overstate the costs of logistics

C. They obscure important costs

D. They incorrectly state the timing of logistics costs

Understanding the unique needs and wants of a market segment is important because segments may have:

A. varying numbers of customers for the same product or service

B. a focus on transactional interactions

C. a focus on relational interactions

D. varying time demands for the same product or service