During which stages of the social media strategy planning cycle should you perform social media optimization (SMO)?

A. Define strategies, implement; monitor and adjust; listen and analyze

B. Listen and analyze, identify the target audience, set goals, define strategies, implement, monitor and adjust

C. Implement, monitor and adjust, listen and analyze.

D. Implement, monitor and adjust.

A marketing team has received a report that identifies several target audiences. They develop a plan to

offer new products to the audiences based on the data in the report.

What stage of social media mining is this?

A. Target data preprocessing

B. Evaluation and interpretation

C. Data transformation

D. Data mining and patterning

Which of the following is the chief disadvantage to using social media?

A. A company must establish policies covering social media usage and provide training

B. You can gather information about what customers want in products.

C. In a crisis situation, a company's reputation can be damaged quickly.

D. A company can lose control of how its corporate logo is used.

Erin has been assigned to grow the social media community for a health care provider association She wants to include open job postings and mentoring sections in the community to help people network

What types of risks will she need to address as she develops the strategy for these community areas?

A. Damage to reputation and legal issues.

B. Regulatory compliance and privacy violations

C. Cybercrime and financial loss

D. Theft of intellectual property and corporate identity

The author, graphic designer and publisher of a series of graphic novels will be making appearances to sign their work at a major fan conference

What would be the best strategy to attract the largest number of customers to the signing?

A. Share videos of previous signings on YouTube.

B. Schedule an event on Facebook.

C. Update their biographies on Linkedin

D. Post images from the novels to Pinterest

Which of the following is a social media optimization technique that can aid in search engine optimization?

A. Creating as many posts as possible, regardless of user engagement.

B. Make sure all social media posts link back to your company's Web site.

C. Share content from third parties that will engage users.

D. Filling out all social media profiles completely.

Dylan works for a small software start-up firm that is looking to use Facebook and Twitter to increase future revenues by building a larger potential customer base for their upcoming software release. Which of the following is a metric that could be used to evaluate the success of this social media campaign?

A. The total number of followers on each platform If each platform gains at least 10% more followers, the campaign will be considered a success.

B. The number of link-clicks each post receives If more than 50 followers did campaign, it will be considered a success.

C. The number of likes and comments each post receives. If more than 10 followers like or comment on each post in the campaign, if will be considered a success.

D. An increase in sales of their current software release. If sales increase by 5%, the campaign will be considered a success.

The developers of a point-of-sale retail transaction software has a system error in their Web server. Users of the system were unable to upload data through their remote data entry service. The customer quickly grewangry about the situation and began posting negative comments on several popular social media sites and company's public message board. The company is in the response stage of managing the crisis. What should they do?

A. Post responses to the messages, explaining the problem and when it will be resolved.

B. Remove all postings from their message board and publicly deny the error on the popular social media sites.

C. Monitor the messages, to determine how many are posted, until the error Is corrected. Then contact the message posters privately by phone or e-mail.

D. Prepare an executive report on the crisis. with recommendations for organizational changes to prevent similar incidents in the future.

A well known CEO of a large company regularly makes keynote speeches at industry conferences. How can these presentation be made more social?

A. Contract with a reality television producer to create a short run series for cable broadcast.

B. Share them as live streaming events and invite the audience to ask questions, which the CEO will answer immediately.

C. the format of the speeches to a question and answer panel with four to five participant

D. Record the speech and post it on the company's Web site with a text transcript.

An airline customer service department needs to notify passengers when a flight is delayed. Which of the following is an example of a SMART goal mission statement for the customer service department?

A. Alert passengers via text message about special offers on future flights

B. Notify passengers via text message within 15 minutes of flight delays

C. Alert the baggage handling department to move bags to temporary storage

D. Notify airport management to update departure boards hourly