CIW Social Media Specialist: 1D0-623

Kameron is assigned to minimize the vulnerabilities in his company's social media communications and online chatting features His company is launching a new product Information about the new product has been leaked to the public, ahead of schedule To mitigate the situation. Kameron first focused on redefining who has access to new product information

What would be the next area to improve?

A. Update computers to eliminate system vulnerabilities and to prevent theft of intellectual property.

B. Provide training for all employees in the company regarding legal and regulatory compliance

C. Eliminate ambiguous policies and inconsistent procedures for the roles with access to the new product information

D. Implement regular reviews ofoutbound communications

What kind of social media metric best measures the number of followers who noticed and responded to a paid advertisement?

A. Cost per click

B. Conversion attribution

C. Total revenue earned

D. Click-through rates

Which organization is likely to experience the highest impact of implementing an aggressive social media marketing campaign?

A. A large financial services company providing payroll processing

B. A car manufacturer that makes trucks, sedans and hybrids

C. A political campaign for mayor of a large city

D. A circus performance troupe that travels the country