A Marketing Manager meets a new customer at an event. How can they create that new customer as a prospect in Pardot?

A. Create a new lead in Salesforce without an email address.

B. Add the prospect's first name and last name to a CSV file and import that into Pardot.

C. Take a picture of their business card and upload it into Pardot.

D. Have the prospect submit a form with their name and email address.

What user role must a Pardot user have in order to verify the Salesforce connector?

A. Sales manager

B. Sales

C. Marketing

D. Administrator

You'll find tracking code inside what object in Pardot?

A. Campaigns

B. Forms

C. Landing Pages

D. Hosted Files

Where can you get insight into how a form on a Pardot landing page is performing?

A. Form Statistics Table

B. Form Report

C. Form Submission Report

D. Landing Page Report

What can the GoToWebinar connector do?

A. Display registrations and attendance as activities

B. Allow you to view prospects who cancelled their registration

C. Register prospects for GoToWebinar events

D. Register filtered prospects.

E. All of the above

Which Salesforce custom fields will sync with Pardot?

A. Custom Record Type fields

B. Custom Prospect fields

C. Custom Account fields

D. Custom Opportunity fields

Your Clients would like to set custom scoring based on event attendance. What scoring options are available through the Pardot Connectors?

A. Webinar: Attended/Noshow/Registered and Event: Checked In/Registered

B. Webinar and Event Registrations and Attendance

C. Only Webinar and Event Attendance

D. Webinar and Event Invites, Registrations, and Attendance

What does Pardot set on Tracker Subdomains and Pardot Domains to track visitor and prospect activities?

A. Google Analytic Tracking Code

B. Cookies

C. Tracking Pixels

D. UTM Parameters

Why should you set a form to Always Display?

A. To always show the form when someone returns to the page.

B. To get a higher form conversion rate

C. To prevent spammers from filling out the form

D. To ensure the prospect gets scored and graded.

What is true about scoring? [Choose one answer]

A. Pardot comes with a scoring model that cannot be adjusted or changed.

B. Pardot will automatically assign prospects a score from F- to A+.

C. Salesforce opportunities can influence a prospect's score.

D. It is not possible to reset a prospect's score to 0.