Northern Trait Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP. Which automation configuration should be used to achieve this?

A. Schedule Starting Source > Data Extract Activity > File Transfer Activity

B. File Drop Starting Source > SQL Query Activity > File Transfer Activity

C. Schedule Starting Source > SQL Query Activity > File Transfer Activity

D. File Drop Starting Source > Data Extract Activity > File Transfer Activity

A marketer at Northern Trail Outfitters (NTO) has been tasked with growing its email subscriber audience. Which three best practices should the marketer keep in mind while trying to acquire new email subscribers? Choose 3 answers

A. Tell customers why they want to receive NTO emails.

B. Set expectations on send frequency and schedule.

C. Automatically opt-in all new customers.

D. Ask for detailed demographic information.

E. Use explicit opt-in for any new web sign-ups.

Northern Trail Outfitters (NTO) offers a 90-day trial on weekly snack box subscriptions. NTO would like to send out a series of emails to educate and remind members to purchase the subscription before the trial ends.

What tool is an option for this scenario?

A. Contact Builder

B. Automation Studio

C. Send Flow

D. Content Builder

A marketer needs to create an attribute named Gender that has a drop-down menu with appropriate values in the Profile Center. How can this be accomplished? (Choose 2)

A. Select the data type as Text

B. Set a custom maximum length of six

C. Create restricted values

D. Select the attribute as required

How is Primary Key used?

A. Primary Key is used when defining a Send Relationship

B. Primary Key is the unique value to identify a subscriber

C. Primary Key identifies a row or a field in a data extension as unique

D. Primary Key prevents data from being overwritten in a data extension

Why should a marketer ensure that field lengths are accurate when creating a data extension? (Choose 2)

A. To save the data extension

B. To optimize import process speed

C. To ensure data integrity

D. To determine the correct data type

Which action will the Validate tool complete when initiated?

A. Ensure subscribers have not unsubscribed or are undeliverable

B. Confirm that each content area specified in the dynamic content rules exists

C. Identify phrases like "click here" or "Free!" that could be marked as spam

D. Ensure subscribers status at the time of send is Subscribed or Bounced

What is required on an email message by the United States CAN-SPAM Act? (Choose 2)

A. Any Mailing Address

B. Physical Mailing Address

C. A way to Unsubscribe

D. A link to the sender's website

When using a mobile-optimized template, what causes the mobile layout to display?

A. The specific device that is used to view the email

B. The screen size of the device that is used to view the email

C. A subscriber attribute that dictates a mobile layout preference

D. The email client detection tracking pixel

Northern Train Outfitters (NTO) specializes in delivering snack boxes to its members. NTO offers a 90- day trial on the snack boxes. NTO would like to send out a series of emails to educate and remind members to purchase the snack box subscription before the 90-day trial ends. Which tool is recommended for this scenario?

A. Triggered Emails

B. Automation Studio

C. Guided Send

D. Playbooks