Which is NOT a competitor for IBM SPSS Modeler?

A. RapidMiner

B. R

C. SAS

D. Tableau

Which is a differentiating feature for IBM SPSS Modeler?

A. Uses a proprietary data format for speed and performance.

B. Creates visually interesting reports and dashboards.

C. Has in-database mining and SQL pushback for enterprise scale.

D. Has pre-packaged models for churn, fraud and marketing.

During a meeting a prospective customer states. "R is available at no charge, we can use it in place of commercial statistics and modeling software at great savings to our organization". How would you respond?

A. Using R to integrate predictive outputs into an operational environment can be difficult.

B. R does not have a modern graphical user interface, which makes it difficult for non- programmers to use.

C. Using R to integrate predictive outputs into an operational environment can be difficult.

D. R can very quickly consume all available memory.

E. All of the above

Which does NOT indicate an opportunity to up-sell from IBM SPSS Modeler Premium to IBM SPSS Modeler Gold?

A. Customer desires greater insight into the algorithms and approaches used to build their models.

B. Customer desires the ability to combine business logic with predictive models.

C. Customer desires integrating predictive analytics with prescriptive analytics (optimization) to manage tradeoffs and make best use of scarce resources.

D. Customer desires to use advanced analytics to drive daily business processes.

Which is a best practice when nurturing and growing an IBM SPSS Modeler sale?

A. Trust your contacts will share their IBM SPSS Modeler project success with others in the company and voluntarily introduce you to other predictive initiatives.

B. Your time is better served finding a new customer opportunity.

C. Focus your activities on IT to have them learn more about how IBM SPSS Modeler works and integrates data sources.

D. Share the project roadmap and success with LOB execs in other functional areas and brainstorm additional predictive analytics use cases.

Which of these features require that customers have entitlement to IBM SPSS Modeler Server?

A. SQL Pushback, In Database Scoring Adapters and In Database Mining

B. Monte Carlo Simulation and Social Network Analytics

C. Python Scripting and R integration

D. Space Time Boxes

Which IBM SPSS Modeler edition best matches the below value proposition?

Provides a range of advanced algorithms, data manipulation and automated modeling and preparation techniques to build predictive models and uncover hidden patterns in structured data.

A. IBM SPSS Modeler Gold

B. IBM SPSS Modeler Premium

C. IBM SPSS Modeler Professional

D. All IBM SPSS Modeler editions share this value proposition

A retail marketing director needs to improve customer retention and wants to include customer feedback from his call center. Which IBM SPSS Modeler Premium capability would be applicable?

A. Social Network Analysis

B. Entity Analytics

C. Text Analytics D. Automated Modeling

Which statement characterizes the value of IBM SPSS Modeler for predictive customer analytics?

A. IBM SPSS Modeler helps an organization track a customer interaction throughout the system.

B. IBM SPSS Modeler helps an organization capture data through surveys and social media.

C. IBM SPSS Modeler helps an organization understand customer data and take the right action when acquiring, retaining and/or growing customer value.

D. IBM SPSS Modeler helps an organization build and monitor self-service portals.

Which business case scenario does NOT fit IBM SPSS Modeler capabilities?

A. An insurance firm uses SPSS Modeler to help plan and optimize its outbound marketing campaigns across product groups and channels.

B. A college relies on SPSS Modeler to predict which students are less likely to return to school.

C. A bank fights the spread of an eroding customer base by using predictive analytics to identify customers likely to leave the bank.

D. A stockbroker delivers above average market returns by using IBM SPSS Modeler to pick stocks to invest in.