If a prospect states that in general the Data Warehouse Era is over, what would be a good reply?

A. Yes, most Data Warehouses are obsolete.

B. Yes, but we have enterprise ready Hadoop.

C. No, newer technologies are improving current Data Warehouses performance and functionality.

D. No, Hadoop is not a proven technology and could easily fail to meet expectations.

What are compelling reasons for a business to act on modernization?

A. IT has significant staffing levels that attempt to manage data complexity

B. Data Warehouse capabilities are not keeping up with business expectations

C. Their competitors are leveraging big data

D. B and C

Customer sentiment is typically discovered through analysis of this type of data: A. Structure

B. Unstructured

C. Spatial

D. Semi-structured

What is the problem Watson Explorer solves for our customer?

A. Organizations have multiple views of customer, product and enterprise. They wish a SINGLE view across each one of these domains. Watson Explorer can give them that.

B. Organizations don't know what data they have. Watson Explorer can bring that data back into the Exploration, Archive and Landing Zone, discover the attributes then structure into trusted data.

C. Organizations are drowning in a sea of data. They know it possesses great value but are unsure how to tap into it. Watson Explorer is a great way to get started with that.

D. Organizations need actionable information at the right time. Watson Explorer can find the right data, analyze it in real time then queue up actionable insight for the use inside and outside of the firewall.

Who are key stakeholders in the Data Warehouse Modernization conversation?

A. Data Scientists and Data professionals

B. IT Managers

C. C-level Executives

D. All of the above

What do you tell a customer who tells you, "Big Data equals Hadoop."

A. Yes, it does.

B. Hadoop is just one technology we will use to get actionable insight from all types of data.

C. But Hadoop does not work with social data.

D. All of the above.

Typically social media is characterized as {structured or unstructured} data and is located {internal or external} to an organization. Choose the correct combination.

A. Structured External

B. Structured Internal

C. Unstructured Internal

D. Unstructured - External

When talking to an IT buyer who thinks that Operations Analysis sounds difficult, which response does NOT apply?

A. Machine data is complicated, but we've made it easier to analyze

B. It's only complicated if you have machine data in-motion.

C. IBM solutions will help you analyze machine data in addition to enterprise data.

D. IBM solutions will help you combine machine and enterprise data.

A major differentiator for the Watson Foundations is:

A. Ability to analyze structured data

B. Analytics and Governance throughout

C. Open source Hadoop

D. All of the above

The main buyer who holds the budget for an enhanced 360 view solution and an operational analysis solution is:

A. IT

B. LOB

C. CEO

D. None of the above