A Marketing Cloud admin has been asked to Include Sales Cloud data in their queries. Which feature would allow this functionality?

A. Journey Builder

B. Synchronized Data Sources

C. CloudPages

D. Query Studio

To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants any inactive data stored in data extensions to be cleared after 12 months.

What action should NTO take?

A. Configure the business unit data retention setting to 12 months

B. Configure the Enterprise wide default retention to one year

C. Set inactive date to be automatically cleared after one year, but is recoverable

D. Apply a row based retention to each data extension as it is created, set to 12 months

A Marketing Cloud admin needs to warm their accounts Dedicated IP. What option for segmentation aligns with the IP Warming process?

A. Segment to those recipients receiving text email versions first

B. Segment subscribers with soft bounces in their own dedicated send

C. Segment by domain to limit number of sends to each email provider

D. Segment by geographic region as after-hours sends will be marked as spam

Setup Assistant provides information and resources for configuring a new Marketing Cloud account. Which two topics does Setup Assistant cover? Choose 2 answers

A. Enabling Mobile Connect

B. Managing the Enhanced SFTP

C. Configuring Journey Builder

D. Setting up the Data Structure

A Marketing Cloud admin has been asked to include Sales Cloud data in their queries. Which future would allow this functionality?

A. Query Studio

B. Journey Builder

C. CloudPages

D. Synchronized Data Sources.

A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute.

How would the admin ensure a notification is received when the query fails?

A. Add their Email Address in the automation "Runtime Error or Skipped Run Notification Settings

B. Install the Marketing Cloud App on phone to receive Push Messages

C. Add their Email Address in the Query Activity Notifications Field

D. Configure the "Event Notification Service" in Setup with their Email Address

A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly.

What should the admin confirm about the data extension?

A. The wind relationship links SubscriberKey to Subscribers on Email Address

B. The data extension is located in the Synchronized Data Extensions folder.

C. The data extension is located in the Salesforce Data Extensions folder.

D. The triggeredSendDataExtension data extension template was used.

A Marketing Cloud admin is configuring the Marketing Cloud data model for the first time. Journey Builder with of messages being sent to customers, based on if there has been an order or not. There are two existing data model Orders:

1.

Customers contains information about subscribers including Email Address, First Name, Last name.

2.

Orders contains information about the orders and includes the unique identifier of the customer

In which two ways should the admin configure Data Designer to allow this data to be used within a Journey? Choose 2 answers

A. Link the Customers data extension to the data model using Customer ID

B. Link the Orders data extension to the Customers data extension using a Many-to-Many relationship

C. Link the Orders data extension to the Customers data extension using a One-to-Many relationship

D. Link the Customers data extension to the data model using Email Address

A Marketing Cloud admin has been asked to grant full administrator permissions to a new user.

Which two standard roles should be selected for the new user? Choose 2 answers

A. Marketing Cloud Security Administrator

B. Administrator

C. Data Manager

D. Marketing Cloud Administrator

Which two data structures could be configured to appear in the out-of-the-box Subscription center? Choose 2 answers

A. Publication Lists

B. Data Extensions

C. Lists

D. Groups