Salesforce Certified Marketing Cloud Consultant: MARKETING-CLOUD-CONSULTANT

What statements are correct regarding Attribute Groups?

Choose 2 answers

A. They link data extensions to subscriber lists.

B. They link data extensions to contacts.

C. They link data extensions to other data extensions.

D. They link subscriber lists to contacts.

A customer has a robust Sales Cloud org with several custom objects. Historically, they have created complex reports, referencing many custom objects, to target subscribers and exported them to another email system for deployment. With the implementation of Marketing Cloud Connect, the customer wants to simplify the sending process using Marketing Cloud with as little additional setup as possible.

What should a consultant recommend to meet this criteria?

A. Continue to build reports in Sales Cloud and import it to Marketing Cloud for sending.

B. Create a Journey and use Salesforce Data and the Reports object as the Entry Source.

C. Sync all custom objects to Marketing Cloud and recreate the reports for sending.

D. Continue to build reports in Sales Cloud and select the reports in Marketing Cloud.

Which customers would benefit most from purchasing a Sender Authentication Package (SAP)?

A. A growing consumer brand that expects to send 500,000 emails per month and would like email branding to be consistent with its domain,

B. A nonprofit organization that sends roughly 50,000 newsletter emails per month.

C. A growing retailer that currently leverages Marketing Cloud's MobileConnect and MobilePush.

D. A customer who wants to share another IP within their account structure and is unconcerned about branding at this time.