Which data model should be used to create a Group?

A. Active Audiences

B. Data Filters

C. Lists

D. Data Extensions

Northern Trail Outfitters (NTO) needs to use a point-and-click tool to testsegmentation rules and verify that the correct subscribers are included in the segment. NTO will need to automate the refreshing of the segment once it is tested. Which two tools should be used to test and configure the segment? (Choose two.)

A. Data Filter

B. Filter Activity

C. SQL Query Activity

D. Filtered Group

When the number of subscribers exceeds one million records, which data model is preferred?

A. Lists

B. Data Extensions

C. Data Filters

D. Groups

Northern Trail Outfitters (NTO) plans to launch an email campaign. They have two data extensions. The Mountain Manor Campaign data extension will contain the sendingaudience for this campaign and includes fields for Email Address, Full Name, Loyalty Member ID, and Loyalty Member Status. NTO will be using AMPscript to reference data in a second, nonsendable data extension named Loyalty Member.

Which field on the Mountain Manor Campaign data extension should be created as a Primary Key to create unique relationships with the Loyalty Member Profile data extension?

A. Loyalty Member ID

B. Loyalty Member Status

C. Full Name

D. Email Address

Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.

Which Journey Builder activity should NTO use?

A. Engagement Split

B. Frequency Split

C. Scoring Split

A local craft store is implementing Marketing Cloud and will be using lists to store their subscriber data. Which two types of data could subscribers easily update via the default Profile Center? (Choose two.)

A. Order History

B. Email Address

C. Data Extension Fields

D. List Attributes

Northern Trail Outfitters is building an automation that should run as soon as a process completes on the company's website. The process does not have access to SFTP. How should the automation beconfigured to run?

A. Schedule the automation to run hourly.

B. Trigger the automation via API.

C. Use a File Drop starting source.

A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send. What should they do to further segment their audience7

A. Copy the filtered data extension and add additional filter criteria.

B. Use the Split option to temporarily add additional filter criteria.

C. Copy the data filter and build a new data extension with additional filter criteria.

When receiving spam complaints from recent email sends, a marketer from NorthernTrail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.

What should me marketer do to prevent the subscriber from receiving further commercial messages?

A. Use the complaint exclusion list on future sends.

B. Add the subscriber to the auto-suppression list.

C. Delete the subscriber from All Subscribers

A new marketing manager at Northern Trail Outfitters (NTO) has been asked to evaluate whether to use HTML Emails or Templates for weekly newsletter sends, which are created by a marketing coordinator with limited coding ability.While NTO has HTML developers on staff, their time is not guaranteed on an ongoing basis.

Which two characteristics of Templates would benefit NTO when creating its weekly newsletter in Content Builder? Choose 2 answers

A. Emails can be formatted for desktop and mobile without extra coding.

B. One template can only be used for one email, maintaining brand standards.

C. HTML developers are needed to build templates, but not emails.

D. Templates provide the ability to create email messages using content blocks.