Salesforce Certified Marketing Cloud Email Specialist: MARKETING-CLOUD-EMAIL-SPECIALIST

Northern Trail Outfitters (NTO) just hired a new associate who is brand new to email marketing to start creating and deploying the company's monthly campaigns. NTO wants to ensure no mistakes are made. Which two elements of the send can be reviewed with Approvals? Choose 2 answers

A. Hyperlinks

B. Subject Line

C. From Name

D. Send Count

The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign. Which tool should be used?

A. A/B Testing

B. Path Optimizer

C. Einstain Engagement Activities

A retailer has revamped their loyalty program. They want to send a loyalty series to new and existing members to share the perks of the new program. Which action should the retailer take to ensure deliverability is not impacted?

A. Create a new, friendly From Name for the updated program.

B. Purge inactive subscribers to avoid high bounce rates.

C. Send to subscribers, asking for them to confirm opt-in.