Which of the following is true of PSA's?

A. They focus on issues related to places, politics, or an industry

B. They are intended to push people towards repurchases.

C. They are used only during the maturity stage of product life cycle.

D. They focus on public welfare.

E. They are always government funded.

According to the AMA Statement of Ethics, a marketer who embraces the ethical value of responsibility is expected to:

A. contribute to charities and other social causes.

B. avoid using coercion with all stakeholders.

C. avoid knowing participation in conflicts of interest.

D. listen to the needs of customers and make all reasonable efforts to monitor and improve their satisfaction on an ongoing basis.

E. disclose list prices and terms of financing as well as available price deals and adjustments.

CL Foods, a fast-food chain, considers the entire community to be a potential target market. Moreover, the chain has stores in business districts, near schools and colleges and next to ball-parks. CL Foods is using a _____ strategy.

A. micromarketing

B. undifferentiated

C. concentrated

D. targeted

E. focused

Which of the following is an advantage of outdoor advertisement?

A. It has a wide reach.

B. It offers flexibility.

C. It allows for a greater degree of personalization.

D. It is highly targeted

E. It is relatively inexpensive.

Which of the following is an advantage of using primary data sources?

A. It requires very little time and effort.

B. It is inexpensive.

C. It does not require any sophisticated training.

D. It offers a lesser scope for bias.

E. It does not require experience to design the study.

Which of the following would a firm be likely to do at the implementation stage of its marketing strategy?

A. Introduce ethical statements in the firm's mission or vision statements

B. Use the company's mission statement to guide the SWOT analysis for the firm

C. Evaluate its choice of target market and advertisements to ensure that it does not encounter ethical issues

D. Evaluate managerial actions from the standpoint of ethics

E. Check whether potential ethical issues identified during the planning stage have been addressed

On August 1, 2013, sellerspace.com was visited by 150,000 users. The number of users who interacted with at least one page on the website was 150,000, the number who interacted with at least two pages was 120,000, at least three pages was 75,000, and four or more pages was 20,000. What was the bounce rate of the website on August 1, 2013?

A. 10%

B. 20%

C. 30%

D. 40%

E. 50%

Casey Toys, a toy company, deliberately prints a high price label on its products so that stores can sell its products at seemingly huge discounts. Casey is violating the ethical norm of _____ in the AMA Statement of Ethics.

A. manufacturing easily consumable products

B. fostering trust in the marketing system

C. doing no harm

D. creating products with no fine print

E. erring on the side of excess information

Hugo, impressed by a popular NFL star's frohawk hairstyle, visits Angelo's Hair Salon to get the same hairstyle. The stylist at Angelo's is very good and gives Hugo the exact style that he wants. Having received good service, Hugo visits Angelo's three months later to get a mohawk hairstyle. This time, Hugo is not satisfied with the end result and decides not to come back to Angelo's again. Which of following aspects of a service is illustrated in this scenario?

A. Intangibility

B. Heterogeneity

C. Perishability

D. Inseparability

E. Nonstorability

Moul, a diaper manufacturer, is developing a media plan that involves trying to expose its target audience to its new advertisement about ten times. Moul is trying to increase its advertisement's _____.

A. reach

B. repetition

C. frequency

D. targeting

E. exposure