HOTSPOT

You wish to create a LinkedIn Company page. Where would you next click to create a company page?

Hot Area:

HOTSPOT

You wish to analyze your Facebook Ads campaign in more detail. Click in the screen shown to export your Facebook Insights report as an xls file:

Hot Area:

DRAG DROP

Match the social media platform on the left with the key term on the right:

Select and Place:

What is displayed in the Google AdWords screen below? Choose one of the following: Exhibit:

A. Keyword Research Report

B. CampaignReport

C. Traffic Source Report

D. SEO Report

What activity is illustrated in the Google screen shown below? Choose one of the following: Exhibit:

A. Trends analysis

B. Traffic estimation

C. Keywordtagging

D. Bid setting

Which series below reflects the Google AdWords account hierarchy? Choose one of the following:

A. Account-Campaign-Ad Group-Ad

B. Account-AdGroup-Campaign-Ad

C. AdGroup-Campaign-Ad-Account

D. Account-AdGroup-Ad- Campaign

You understand there is a standard measure of the rate at which users leave a website immediately after arriving on it. What is this known as? Choose one of the following:

A. Bounce rate

B. Page rate

C. Flight rate

D. Exit rate

Which one of the following is considered as the first step in a social media marketing campaign? Choose one of the following: Exhibit:

A. Listening

B. Posting

C. Responding

D. Interacting

There is a range of tools available to support you in managing your digital marketing efforts across social media. Which one of these tools tracks social mentions for your business? Choose one of the following:

A. www.klout.com

B. www.pinterest.com

C. www.tinyurl.com

D. www.admanager.com

You have heard that there are risks with mobile marketing campaigns. Select TWO such risks from the list shown below:

A. Intrusive content

B. Breach of policy

C. Personalized

D. Always on

E. Contextualized